As the global marketplace continues to shrink, DTI can help your organization increase its revenue, customer base, and program awareness and interest by researching and developing new market segments, creating strategic marketing, sales, advertising, and public relations plans and programs, as well as, assisting with program implementation and sales support. DTI's core competencies include:

• Conducting and analyzing qualitative and quantitative market research studies
• Gathering competitive intelligence and formulating positioning strategies
• Devising and implementing creative, revenue-generating strategic marketing plans, as well as, advertising and public relations campaigns
• Creating, designing, and printing promotional materials and logos
• Writing, editing, designing, printing, and mailing direct mail, advertising, and public relations pieces, as well as, negotiating rates and schedules with print and broadcast media
• Creating inside telemarketing departments and writing telemarketing scripts
• Developing and presenting effective sales training programs on customer prospecting, buyer-focused selling, proposal writing, negotiating, and closing